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Information about the automatic renewal feature was buried in multiple pages of densely worded text that consumers could see only by clicking a “Terms and Conditions” hyperlink.
Consumers were not required to access this hyperlink as part of the enrollment process.
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As soon as a new user set up a free profile, he or she began to receive messages that appeared to be from other members living nearby, expressing romantic interest or a desire to meet.The messages were almost always from fake, computer-generated profiles – “Virtual Cupids” – created by the defendants, with photos and information designed to closely mimic the profiles of real people.A small “v” encircled by a “C” on the profile page was the only indication that the profiles were fake.But there also are host of sites that focus on niche matchmaking.As you might expect, many such sites cater to specific religious or ethnic groups. There’s a dating site for pretty much any type of person out there.
The Commission vote authorizing the staff to file the complaint and proposed stipulated order for permanent injunction was 5-0.